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Archive | February, 2017

Making the Decision to Work from Home

One of the most important decisions you will ever make in your life is what kind of career you are going to have. Many people out there plan their career from the time they are in high school and work diligently to make sure they have the education that they need to make their dreams come true. There are also people out there that haven’t had the opportunity, for whatever reason, to get the education they needed to work in the field they have always dreamt of working in. These people will often take whatever jobs they can find in order to make ends meet and survive.

Making the Decision to Work from Home

Once one starts in a job, even one that may not pay sufficiently or be very satisfying, many people end up staying there while. In order to make a change, one must make a decision to break the cycle and do something that is different from what they know or are comfortable doing. Some people will take on extra jobs in order to get the money they need to go back to school and find a better career while others will adjust their lifestyle to fit the amount of money they have coming in.

There are still others out there that decide to take things into their own hands and start a home based business. These people tend to believe in themselves and are motivated enough to make sure their dream of working from home can be turned into a reality. Frankly, these are the kind of people that will do whatever it takes to make sure they are successful in the line of work or home based business they choose.

You see, building a successful home business doesn’t really require more work than building a successful career in the work force. The difference between those who work for themselves at home and people who work for a boss in the “real world” usually comes down to a self-motivated mindset and unwavering commitment to work until you are successful. And employee might be motivated to work until their shift is over, while an entrepreneur is compelled to work until they have achieved their goals.

Working from home can be highly rewarding if you are willing to put the effort into making it work for you. You are going to find times when you are pulling long hours and not getting many days off when you start out, but that is part of the appeal of working from home. You don’t have to worry about doing those long hours and then commuting home only to go back to the office in a few hours. You can also take breaks or days off when you want once you are successful because the only boss of you, will be yourself.

Working from home isn’t usually like what some people fantasize about where you walking around in your pajamas all day looking like you just got out of bed… In fact, if that’s how you are dressed while you are working, then you probably aren’t taking your home-based business career very seriously, and your results will be half asleep as well. Just because no one else is around you doesn’t mean that you have to let yourself go and become unprofessional in your dressing habits. Maintaining your professional attitude is the key to having your home based business become a success and is something that you should strive for on all levels whether you work a job, or your own business at home.

Making the decision to build a successful home business is really the primary key to success. Just remember that the word decision means to “cut off from” all other possibilities. When you truly decide that you are going to build a successful home business, you surely will. And if you fall short of the success you dreamed of, well, you didn’t really make a decision, did you? That’s just a hope and a dream, and that won’t take you very far down the road to home business success. Think about it, and go all in.

Be a “Green” Role Model for Your Customers

If you have been thinking of becoming a green marketer – that is, turning your existing business into a greener one in order to attract customers interested in green issues – it is important to understand whether or not your existing customers are green already. If they aren’t yet, they soon could be if you lead the charge and set a good example of how to become more eco-friendly.

Be a

What Is Green Marketing?

Green marketing is all about marketing products and services which can be considered greener than what is readily available on the market at present. For example, if you were going to open a green dry cleaning business, it would use less harsh chemicals, recyclable plastic, reusable hangers and shirt boxes, and so on.

You would also need to educate consumers about why green dry cleaning is as good as, if not better than, existing dry cleaning. By explaining what the difference is, you can justify any price difference related to your new green product line.

Studies have shown that customers have indicated they would be willing to spend 10 to 20% more on a green product versus a traditional product – provided that it gives the same level of performance, if not better, than what they usually use.

A Few Tips on Running a Green Business

Green marketing is also about being conscious of waste in the business and trying to have as small a carbon footprint as possible in the running of the business.

The easiest place to lead the charge here is to stop creating paper catalogs and other paper-based sales materials. Instead, create an online catalog with full details of all of your products, and keep it updated frequently. Drive people to the site with classified ads in your local paper or niche-related or industry-related magazines.

Make the most of your email marketing lists to remind people to come to the site and see what’s new. Have regular product launches and promote them on social media and online press release distribution services. You will be spreading the word about your new green products and services, but without having a significant impact on the environment.

Around the office there are likely many things you can do to make it leaner and greener. And in this way, you can show your target customers that you are not just trying to cash in on the green trend, but are genuinely concerned about the environment. For example, use recycled paper in your printer, along with soy-based inks. Use recycled toilet paper, tissues, and paper towels as needed.

In terms of paper towels, consider buying cotton hand towels and washing them regularly rather than using up a lot of paper towels. Use mugs instead of disposable cups. Use a regular coffee machine instead of those pod thingies to reduce your daily plastic waste.

Use a stainless steel reusable filter in your coffee machine basket so you don’t have to waste paper on coffee filters. Buy water filters and filtered water jugs to cut back on bottled water use. Use BPA-free plastic (or stainless steel) water bottles and travel mugs to cut down on trash and plastic in the environment.

There are many things you can do to educate your customers about green issues. But first you have to learn yourself. Once you do, you can take a 360-degree look at your products, services, office, and vendors. In this way, you will be able to clean and green your company, and impress customers who are interested in green issues.

Avoid These 3 Common Affiliate Mistakes

Affiliate marketing is one of the quickest ways to start making money online. However, like all businesses, there are many potential pitfalls in an affiliate marketing business. The most common mistakes can cost an affiliate marketer time and money. Avoid these 3 common affiliate mistakes and you will be a lot more successful in a faster period of time.

Avoid These 3 Common Affiliate Mistakes

1. Choosing the wrong affiliate program to promote.

Many people want to earn from affiliate marketing as fast as possible as soon as they hear there is money to be made. In their rush to be part of a lucrative affiliate program, they often choose a product that is not in strong demand, doesn’t have a high-paying compensation plan or even a product the affiliate is not really interested in.

To be successful, it’s important to do quality research first and ensure that the products you want to promote as an affiliate have a strong and growing demand in the marketplace, that the affiliate program has a generous compensation plan that will reward you well for your efforts, and that you truly have an interest in the products you will be promoting as an affiliate. When these criteria are met, you will have a much greater probability of success with your affiliate marketing endeavor.

2. Joining too many affiliate programs at the same time.

Since affiliate programs are very easy to join, you might be tempted to join too many affiliate programs at the same time in an effort to increase your earnings potential. You may think that there is nothing wrong and nothing to lose by being part of many affiliate programs at the same time.

It is true that developing multiple streams of income is an important key to financial success as an affiliate marketer, but the cost of joining too many programs at the same time will be a loss of focus and concentration on the primary program or programs that are providing your opportunity to earn additional income.

The result? The maximum potential of your affiliate program is not realized and the income generated will not exactly be as much as you were thinking it would. The best way to maximize your results is to join one core program, or a small handful of related programs within a specific niche market and focus your efforts primarily on learning how the programs work, and then implementing an effective marketing action plan to start promoting your affiliate products effectively.

The idea is to roll out your marketing strategy consistently, day-by-day until you are making the sales and income you aspire toward with the affiliate program or programs that you have joined. Once you have achieved your goals, you can always expand the portfolio of affiliate programs you belong to, and with your well-developed marketing skills, success in new affiliate ventures will always come easier. The key in the beginning of an affiliate marketer’s career is to become an effective online marketer.

3. Not buying the product or using the service you’re promoting as an affiliate.

As an affiliate, you primary purpose is to effectively promote a product or service to potential customers. For you to achieve this aim, you must be able to share the benefits of the product or service convincingly with the correct target market. This is a lot easier to do if you have purchased the product yourself, and have your own experiences with how it has benefitted you. It also adds to your personal integrity and credibility as a marketer.

Some of the most effective affiliate promotions of all are personal reviews. Many successful affiliates setup review sites or videos online to promote products and services they believe in by sharing their personal experience (story) that they have had with the product. Most consumer’s buying decisions are either influenced or motivated completely by a personal recommendation they have received from a trusted source. If you can establish yourself as a trusted source by writing or recording honest and insightful reviews for products you are promoting as an affiliate, you will be far more effective than simply trying to advertise the product through other means.

Therefore, buy and try the product or service personally first before you sign up as an affiliate to see if it is really delivering on what it promises, and if it’s something you would be proud to promote as an affiliate. Your prospects will then sense the sincerity and truthfulness in your recommendations and this will lead to more product sales.

Many hopeful affiliate marketers fall prey to the 3 affiliate marketing pitfalls above, and don’t succeed in their affiliate marketing business as a result. Now that you are informed, you have the knowledge required to avoid these common mistakes and get your affiliate marketing business off to a profitable start and successful future.

Home Business Ideas and Opportunities

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