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Archive | August, 2017

When to Make Your Lead Magnets PAINFUL

Let’s say you’re building a sales funnel to promote a new weight loss program.

Your lead magnet should detail ways to lose weight. But here’s the key – make these methods painful. Discouraging. Problematic. Complicated. Etc.

When to Make Your Lead Magnets PAINFUL

Maybe you give them a diet that’s difficult to follow. Or a workout plan that’s enough to make an athlete cry. Whatever.

It should be something that will definitely get the job done, IF they follow it.

But they won’t want to, which is the point.

Because then you will ‘save the day’ by offering them the ‘easy solution.’

Which is, of course, the program you are promoting.

This way you get the exact people you want to enter your funnel (people who want to lose weight) and you prime them to grab your easy solution, because otherwise it just seems too difficult.

This works for almost anything. Do you sell software? Make your lead magnet about how to manually get the same result your software will provide for them automatically.

Do you sell a book writing service? Tell them how to write a book in excruciating, pains-taking over the top detail. Remind them at the end of every chapter that you are there for them if they want to do what so many others have already done, and hire you to write their book for them while they go about their merry lives.

You get the idea.

Make your lead magnet helpful but painful. Then offer them the easy, fast solution they really want.

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Time for an SFI check-up?

Time for an SFI check-up?
August 16, 2017 by lrobison0967
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SFI has launched A LOT of major changes and enhancements to our programs, Websites, and features in the past several months. In addition to launching Badge Quest, Icebreakers, and Opti-Build, we’ve introduced the TripleClicks Booster Club, unveiled new reassignment rules, debuted Zackjack and Grandmaster Poker Eager Zebra games, Pricebenders Pre-bids, and much more.
With all these changes, improvements, and enhancements now implemented, it’s a great time to review your My Best Tip section and make sure your tip reflects the most up-to-date information about SFI. You’ll also want to check out the Blog section on your Leadership Page, your PSA Welcome and CSA Welcome messages (and any other articles, tips, tutorials, or advice about SFI on your personal Websites, blogs, social media posts, etc.) to ensure your information about SFI is accurate and that all your links are working. In this way, you’ll avoid confusion or misunderstandings by your PSAs and CSAs reading your tips and articles. You’ll also assure all your readers that you’re a knowledgeable and professional SFI sponsor and business owner!

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Chasing Dollar Bills Down the Road

I recently saw a video clip of a heavy set young woman running behind a car.

Chasing Dollar Bills Down the Road

The car’s truck is open, and a young man is sitting in the car’s trunk facing the running woman. In the man’s hand is a stack of one dollar bills, and as the woman chases the car, the man repeatedly hands the woman a one dollar bill. If she keeps running, she gets more dollars. If she can’t keep up with the car, she gets no more money.

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Crazy? Maybe.

Effective? Only in the short term.

Is it realistic to do this every time she goes running? Probably not.

Which raises two questions:

First, what will motivate you in the short term to just get started on your next project? What will get you moving right now?

And what will keep you moving in the right direction over the long haul?

For example, if your goal is to write a book, then maybe treating yourself to a night out once you have your outline completed will get you started. But you can’t treat yourself to a night out for each milestone, can you? Maybe you can. But more likely this won’t continue to motivate you.

So what will keep you moving over the long haul to achieve your big goals? If you’re like most people, it’s focusing on the reason WHY you’re doing what you’re doing.

Take a moment and see your future once you’ve completed the goal. Is the picture motivating? Good.

Now keep replaying that ‘reason why’ in your head over and over and over again until you reach your goal.

This is what motivates people to do great things – focusing on that big reason of WHY they are doing it.

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