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Internet Marketing – What is the Difference Between Selling and Promoting

How would your mood change if you were out just taking a leisurely walk. Someone gets in your face and rudely shoves a flyer or brochure at you, pushing their agenda. You can’t really pass them without knocking them down. They force you to see or listen to their sales pitch. Are you feeling receptive yet? Hardly. This sounds completely unpleasant and ‘pressure’ like this is never recommended. It does not encourage someone to cooperate with you and quite the opposite they may become ‘resistant’.

stay on the right track

The other obviously totally obnoxious sales strategy is when you answer your phone and either a person or a robot starts shouting a long diatribe about whatever their agenda is – sales, charity, or survey. (who listens). They do not stop as they spill out their script. The only way to stop it is to either just hang up or you literally have to shout ‘Stop! Not interested’ after they ignore all your polite, ‘no thank you’s’. Have these folks put you in the mood to buy in this atmosphere? Closer to phone slamming time especially since more than likely you have gotten several ‘appeals’ of this nature several times every day.

On the other hand, Internet Marketing is very different from other more intrusive mediums for marketing and sales. It is still sales and marketing, but on a very different level. You have the ability to not listen or not read whatever it is without getting in an altercation. Professional Internet marketers actually use a strategy called ‘ethical, permission-based eMail marketing’. This is where you do not contact anyone unless they request it (“opt-in).

The difference between selling and promoting is selling is trying to convince someone they want or need something you have, whether or not they are interested. Promoting is sharing information and then allowing the prospect to make a decision. Approaching someone who has expressed an interest has people coming to you and not you chasing them down. See the different dynamic?

Internet Marketing strategy is to build trust and relationship, by for one thing giving away information for free. Then if the person wants to know more, they come to you because they trust you. They may even feel subliminally that they owe you the business if they are convinced they need or want what you are selling. They appreciate that you tried to help them without any obligation.

When people consider you a winner, they want to know more about what you are doing. It is not you pushing it to where you can cause them to resist just because you are exhausting them. Give them a chance to think even if it requires a call-back. If you insist it has to be right now, then it may be never. Try to conduct a friendly transaction. They say people are much more likely to do business with a friend or acquaintance than just someone out of the blue. Remember to create a friendly atmosphere of trust before you try to sell something.

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