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Your Home Business Should Always be Flourishing

Really simplistically, business is all about one thing and that is sales. It doesn’t matter what the business is or does, it needs to have a steady stream of sales. This is usually accomplished through advertising and marketing to attract prospects. So for one thing whether it is doing great or not so much, you need to be fairly aggressive at all times to promote it through advertising and marketing including organic strategies like blogging, linking, etc.

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The higher the volume of sales, the more profit you make. Notice the word profit? That comes from sales but only if you are not spending too much money to run your business. You do need to be aware of how much you are spending to advertise, market and administer your business. Again real obviously you need to generate sales that exceed your expenses in order to realize a profit.

So it is not always the best thing to do to incur a lot of expense exclusively to bringing in new business. Although there should be some resources dedicated both ways, the leads and prospects you already have in your system should be encouraged to convert to a sale. In other words don’t ever write them off because they haven’t yet responded by transacting a sale. Wait a little while and then send them something new.

Once you have their contact information you should really concentrate as much as you can on showing them that the products or services that you are offering are just what they need or want, and can solve their problem, whatever it is. There is a science to email marketing in that there are better days and times of day when people are more receptive to email. So you might track this and try different ways.

As well, there are differences in rate of deliverability of emails with regard to sending plain text or HTML messages. While on one hand HTML is much more dynamic and attractive, you should also send plain text as it may be more likely to be opened and read. Of course the reputation of your autoresponder provider is of key importance in getting value for your dollar. You want to make sure that your mail gets delivered and preferably not to their spam folder.

A good copywriter can make a big difference in dictating how your messages are received by your prospects both old and new. You want to have content that is somewhat creative and dramatic enough to compel the prospect to make a purchase. Keep it business-like but yet friendly casual and interesting.

You should periodically check out your own business to see how your strategies are working. Consider each of the points above and make sure to ‘dot your i’s and cross your t’s’. Naturally if there are new things you can add to your arsenal, research them and see if it is possible for you to add them to what you are already doing (or even to replace something you are doing that does not appear to have much response over time).

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Internet Marketing Services

If you are starting an Internet business you will invariably need to learn about the various services that are available to you. There are some that can run on ‘autopilot’ and some are more manual or labor intensive to use. One thing to realize is that even Internet marketing services that are called ‘autopilot’ require some effort to implement and should be monitored by a human.

im services

With that said there is always the option to pay for services, but again, they should be monitored as well. So as not to fall behind, be sure keep up with the industry standards in particular with search engine protocols. What is all the rage one quarter can become poison by the second quarter. That is one reason you need to stay on top of things.

Internet marketing services can actually begin to pay for themselves if you consider becoming an affiliate for that service. Especially because you can give first-hand testimony with your own real statistics as to the efficacy of the service or product, this is very powerful in marketing and advertising. The main point however is to sell the service yourself so you cover your expenses. Keep more money in your pocket by in essence receiving your service for ‘free’.

Since eMail marketing is one of the essential strategies under the Internet marketing umbrella, autoresponders are an essential element to any online business. It can’t be emphasized enough how important this aspect of promoting your business is. Therefore you want to ensure that you use only autoresponders with the best reputations in the industry. This will help you actually get your mail delivered and read. The autoresponder can also provide you with tracking and statistics and many other pieces of critical documentation.

Other important services are for example list builders to help you build a list of prospects that you can send communications to about your products; traffic generation programs to drive traffic to your links; and solo ads which are also related to eMail marketing.

Blogging is also a very important way to drive traffic to your website from the search engines. This is some of the best type of traffic, ‘targeted’. There are various tools you can use to help you build a blog and many applications to enhance it easily without much technical knowledge. Of course you need to use it frequently for it to be any good to you, so this may be one service you want to employ if you are not able to do it yourself.

Related to the latter topic SEO (search engine optimization) is a very important aspect of Internet marketing. Even if you only know the basics it will help you to design your site and your advertising copy. Real basic – research and create a list of ‘keywords’ to use in your blog and advertising content so that the search engines know how to index your site and people can find your link.

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How Not to Waste Your Home Business Money

One of the most foolish things that people are induced to do is ‘buy leads’. A really good motto is ‘never buy leads again’, and the mantra for that is ‘buying leads is like pouring money down a black hole’ (aka the drain).

do it right

It is so tempting because buying leads is one of those things that would seem to be able to cut years off the time it takes to build a list and get some action going. That is if it weren’t such a scam. The reason that many autoresponders and email services do not allow ‘purchased leads’ is due to the fact that they are rife with spam complaints (spam is highly illegal and businesses are held accountable).

It doesn’t seem to matter if the leads cost 1-cent or 1-dollar, or whether they are purported to be ‘premium’ leads (which can mean they are surveyed) – it is the same reaction: ‘Who?’ The email addresses and/or phone numbers may have been regurgitated for years and years.

Maybe somebody may have requested information about home business 5 or 10 years ago, but they certainly do not remember by this time and so it is likely the most favorable reaction to you contacting them will be ‘Who?’ (It can be worse if they have been hounded to death by people contacting them over and over for all those years).

Phone calls seem to have less legal regulation than email as with or without ‘do not call’ lists and etc., the phone is always ringing off the hook with unsolicited calls from ‘telemarketers’ and lately even some online companies have resorted to ‘robotic’ (automated) calling systems (which are highly illegal).

The best way to get real leads is to have lead capture portals where people are invited to opt-in to receive email from you or request a phone call from you. This can be a web form on your website, or it can be a web page aka ‘squeeze page’ that does nothing but invite people to sign up to receive something (in exchange for providing their email address). It is implied that this is legal permission for you to contact them.

This can take a lot longer to build a list the legal, free way, unless you are highly consistent and aggressive in your marketing and advertising so that you attract attention to your site. You should be doing business this way anyway because the point is to get direct sales and then in the meantime to build your list. Or second best build your list and somebody on the list may transact a sale in the future.

You should be able to document these ‘opt-ins’ because even in this ideal situation of ‘ethical, permission-based email marketing’ there will be people who ‘forget’ they opted in and may complain. That is why you should always use a professional autoresponder program that records the time and date and IP address (physical location) of people opting in.

Being accused of spam more than a few times can mean serious trouble for you and your business. Your autoresponder may cancel your account (without refund), even your host could cancel your hosting and probably in extreme cases of 1000s of complaints, the domain may be suspended or actually reclaimed by the domain registrar. So was it worth it to speed it up? Not likely.

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