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Internet Business – Step Up to the Plate and Stand Out from the Pack

Particularly when it comes to affiliate programs you will have hundreds of people promoting the same links and offering pretty much the same deals. When a program is particularly popular it can become almost hated real fast because people get sick of seeing the same ad over and over again everywhere they look. That many affiliates are also newbies, they seem not to realize how doing some things to get your link seen are particularly egregious, especially to seasoned marketers.

stand out from the pack

When a program is way popular (usually in the beginning) you will hear lots of sick ‘kool-aid’ snarks. The combination of the extreme enthusiasm of the affiliates and seeing them everywhere seems to say to the antagonistic and skeptical that ‘we are brain washed’. The fact that the affiliate links scream ‘newbie’ people will sometimes judge that these are folks who ‘fake it until they make it’. In other words, that they may be selling something that in fact has not yet worked for them (yet) and they are only parroting the slogans and etc. that are promoted by the company.

After all though where do you start? It’s like how do you get experience if nobody will give you a chance because you have none. This is why it really matters to find a way to stand out from the pack. It is where you can be creative in your presentation and offering. It is a matter of competition, and to use an offline analogy if there are two stores on the block selling the same thing, many times the business that will sacrifice a few dollars to have the lower price will be the one that wins the sale.

Some more examples are offers something like ‘buy one get the second one half price’. Don’t be afraid to lose a dollar off your bottom here or there; and to help motivate this concept, ask yourself if you would rather sell 10 at $5 or none at $10. Mostly with affiliate programs there is no way you can change the price but you could include something as a free gift if they purchase from you or even ‘pay it forward’.

Paying it forward is really very effective if the business model/compensation plan will allow it without too much risk. For example if there is a trial price such as first month $10, offer to pay it for them and when the second month comes and their cost to stay in is $20 = you profit $10. From there you will keep the entire $20. There is a risk you can also lose $10 but that can be seen as ‘the cost of doing business’ – you can even look at it like that is the same as paying for advertising.

Make Good Use of the Tools Internet Businesses Need to Succeed

There are always both tangible and intangible tools that people must employ when they are trying to do any job or succeed at any endeavor, whether personal or business. Naturally these may overlap. For example if you have a gift for making friends and gaining people’s confidence throughout your life in general, then it is quite likely that when you apply these characteristics to business, you will do well at building relationships, etc.

IM Tools

We can also look at the tools as being resources, skills and talents. An example here might be that you have always been very organized and methodical and this has allowed you to successfully (and accurately) multi-task in your working career. This of course will be a key benefit or strength in starting your own business as well.

OK so it sounds like so far we have the makings of someone who might excel at quite a few things. If we now add some psychological components, a good example of that would be having a positive attitude and not being easily discouraged. This is really a primary gift that one needs to have 24/7!

Along with that ability it would be great if our ‘toolbox’ included determination – because in order to make it in sales or marketing, someone wanting to succeed must be really dogged, (“a steadfast adherence to an opinion, purpose, or course of action in spite of reason, arguments, or persuasion”).

The point to all this is that we have to start looking at things as assets vs liabilities when we are creating our business plan – no matter how informal. We may feel new and have little experience in the new terrain of having our own business. However we must remember that ‘we didn’t fall off of the turnip truck’. We have skills, talents, characteristics and past experience that will help us to formulate a plan and then to implement and maintain it to the point of success!

So we come to the table with the sum total of all of our experience and now we need to have specific tools for the Internet marketing industry. These are things like a domain name registration, a hosting account, an autoresponder service, list building services, ghostwriting services for our autoresponder marketing messages, as well as for advertisements, blog, search engine optimization services, and etc.

Someday we may get really sophisticated with contact management systems, web conference rooms, live chat clients, helpdesks, etc. But right now if we are just starting out, we just need to be present (focus), be engaged (work it), and patient (realistic). You have got what it takes!

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