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Internet Marketing – Realizing Your Dream

When you were a kid did you dream about what you want to be when you grow up? You probably changed your mind several times by the time you grew up! If you had a solid idea of what you wanted to do by this time, you may have planned to attend college to create a reality from your dream. You researched which colleges had the best options, the best cost, decent housing costs for living either on campus or in an apartment, etc. You may have done this routine with a few different schools before you determined if one was just right for you or as close to it as possible.

Dream big

The point is people have to create a plan that includes their ability to pay the costs, do the work, etc. If you want your dream(s) to become your reality, you have to create a plan and research it as you develop it into a step-by-step process that will get you where you want to go. You also need the ability to change direction when necessary. Your plans need to be both focused and flexible.

After graduation it will be the same type of planning where you will need to find the companies that are hiring in your field. Some of the things you will need to know to decide if it could be right for you are for instance, where is the company located? Will the company pay you close to what you are expecting? *(they say don’t ask this until you have been through a few interviews with that company). Will you or they be willing to compromise if not? Who do you need to see to arrange an interview? Since plans are usually dependent on different factors, some of which are beyond your control, you may at least consider what other options you may have. It is best to plan for contingencies.

If you dream of creating an Internet marketing (IM) business, then all of the above still applies. However, IM seems to attract its share of ‘mavericks’. Entrepreneurs do not necessarily have college degrees, so don’t give up if you can’t hack college. IM Entrepreneurs just need initiative and motivation and be willing to learn. If necessary there are other (much cheaper) options to learning online part-time so that you can still support yourself and/or build your business while you are learning. Check out ‘Community Colleges’. These schools actually are accredited (you can earn a valid degree).

You can start out to see if you like the industry just by joining an affiliate marketing program online for a few dollars. It wouldn’t be such a far stretch to assume that with a little hands-on experience in the field, you could start your own membership program.

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Internet Marketing – What is the Difference Between Selling and Promoting

How would your mood change if you were out just taking a leisurely walk. Someone gets in your face and rudely shoves a flyer or brochure at you, pushing their agenda. You can’t really pass them without knocking them down. They force you to see or listen to their sales pitch. Are you feeling receptive yet? Hardly. This sounds completely unpleasant and ‘pressure’ like this is never recommended. It does not encourage someone to cooperate with you and quite the opposite they may become ‘resistant’.

stay on the right track

The other obviously totally obnoxious sales strategy is when you answer your phone and either a person or a robot starts shouting a long diatribe about whatever their agenda is – sales, charity, or survey. (who listens). They do not stop as they spill out their script. The only way to stop it is to either just hang up or you literally have to shout ‘Stop! Not interested’ after they ignore all your polite, ‘no thank you’s’. Have these folks put you in the mood to buy in this atmosphere? Closer to phone slamming time especially since more than likely you have gotten several ‘appeals’ of this nature several times every day.

On the other hand, Internet Marketing is very different from other more intrusive mediums for marketing and sales. It is still sales and marketing, but on a very different level. You have the ability to not listen or not read whatever it is without getting in an altercation. Professional Internet marketers actually use a strategy called ‘ethical, permission-based eMail marketing’. This is where you do not contact anyone unless they request it (“opt-in).

The difference between selling and promoting is selling is trying to convince someone they want or need something you have, whether or not they are interested. Promoting is sharing information and then allowing the prospect to make a decision. Approaching someone who has expressed an interest has people coming to you and not you chasing them down. See the different dynamic?

Internet Marketing strategy is to build trust and relationship, by for one thing giving away information for free. Then if the person wants to know more, they come to you because they trust you. They may even feel subliminally that they owe you the business if they are convinced they need or want what you are selling. They appreciate that you tried to help them without any obligation.

When people consider you a winner, they want to know more about what you are doing. It is not you pushing it to where you can cause them to resist just because you are exhausting them. Give them a chance to think even if it requires a call-back. If you insist it has to be right now, then it may be never. Try to conduct a friendly transaction. They say people are much more likely to do business with a friend or acquaintance than just someone out of the blue. Remember to create a friendly atmosphere of trust before you try to sell something.

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Safety in Numbers – Internet Marketing

It can be said that competition is fierce on the Internet, or maybe because it’s the way business has always been done,but what is done in this regard must be done consistently over time. Because of the nature of the communication, half-baked is not going to do as well as sincere effort.

Keep up the good work

Marketers can never just ‘kick back’ and figure they have done enough, because they will more than likely fall behind if they don’t really invest themselves in their business. One cause of Internet marketing failures, is because some believe they can just do something once or twice. When they don’t see an instant result, they may quit trying because they think it is pointless. There are actually many reasons people don’t try hard enough and most are avoidable.

You need to keep the volume turned up when it comes to marketing. It is like what you would envision ‘finding a needle in a haystack’ to look like. The majority of people may not be interested in starting a home business online. However thankfully there are some who do. You need to focus on finding them and not give anymore attention than necessary to those who don’t. Most of all don’t let them discourage you.

The number that is considered acceptable is a 1% response rate, for example with eMail marketing. Note that response can mean just a further inquiry and not necessarily a sale or done deal – so the percentage would be even smaller for actual sales. That’s normal and many marketing experts online have learned how to succeed with whatever obstacles there have been just by sheer determination.

Evil spammers are worse than ever. As such eMail services are forced to use spam filters. A double whammy, the spam filters are not that efficient and very often can’t differentiate illegal spam from legal bulk mail sent by legitimate online businesses. That means that your message may go to a spam folder and never be seen by your prospect.

However we should accept that regardless of the problems, eMail marketing is still a major strategy in Internet marketing. You need to keep the number of messages you send to customers, prospects and peers at the max to make up for all the obstacles to be overcome.

Whatever you do, whether it is using list builder systems, having lead capture pages, sending solo ads, or buying leads, you need to realize that you will need many ‘leads’ on an ongoing basis.

Maybe most important is not to get discouraged or blame the program or product you are promoting if you don’t get any response immediately. Keep focusing on what you want to create with your online business. Do not give any unnecessary energy to worrying about people who are not interested. Use your time and energy wisely and focus on the ones who are.

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