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Network Marketing Leads

To begin with, the least effective way to get good network marketing leads is to buy them, with few exceptions. Buying leads has a poor ROI (return on investment). For the most part they are all but useless, however if money is not an issue for you, then you might be able to get a sale or two from the bunch.

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The truth is whoever is selling you the leads may honestly say they are ‘fresh’, because they themselves just purchased them. The fact is that they have no way to know exactly how old the list may be that the leads came from. They may have been regurgitated literally hundreds of times over the years.

This explains why the vast majority of ‘leads’ will be unresponsive. If you do get a chance to reach them at all, they will very likely not recognize your name, your opportunity, or understand why you are contacting them. Some may be quite irritated if they have been contacted too many times.

So how did they get on the list in the first place even if it was years ago? One theory is that they may have been ‘interested’ only in a very abstract way. Perhaps at some time in the past they inquired about a related matter and their contact information was captured. Since then they have moved on and forgotten they ever heard of the opportunity. In any case more than likely, they are not interested in what you have to offer.

Having to first convince someone they requested information they don’t remember asking for is not the best environment to begin a relationship. It would be much more productive to spend your time contacting people who have “opted-in” very recently and have first-hand knowledge of you or your company.

The best of all possible scenarios is that they are interested in what you have to offer and are contacting you to get more information with the definite purpose of taking action. Now the dynamic is very different. Instead of you trying to convince them, you will simply be providing them with the information they requested. Big difference.

The definition of “networking” is ‘to be known without having an agenda’. This says that it would be very wise to participate in various activities where you can be known and get to know others. You can share your knowledge without trying to sell anybody anything and then watch them come to you for more. This is the best way to get really good network marketing leads.

Social networking and online business forums are two very popular venues where you could get to know others. Both of these avenues gives you an opportunity to build a relationship of trust and respect and eventually to discreetly introduce the possibility of a business transaction. It is highly likely that someone will be more approachable and open-minded to someone they trust as opposed to a stranger who is pushing something.

Less personal but still attracting interested people with a pulse, are lead capture ‘portals’. For example web forms that offer a free newsletter or report in exchange for providing your email address. You build the relationship through your communications and over time the leads may take action and you will generate a sale.

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Learn The One Secret Highly Successful Network Marketers Know

Network marketing is likely one of the more brilliant systems because it enables common people to develop a profitable home business. Network marketing makes sense in its simplicity. It can also importantly allow a person to start a business with very little money.

You can enjoy the benefits of having your own business and at the same time utilizing the resources of a large corporation. The marketer can focus on what they need to do to make money and leave the details like product development, customer service and accounting to the affiliate or network marketing company.

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A very good question then is why so many fail in network marketing? There is really a high failure rate, one of the main reasons being because people quit too soon; however at the same time many are wildly successful. The successful marketers will gladly join any feasible network marketing program that comes into their sphere and they will be making a lot of money in a reasonably brief period (under a year). Sadly, at the same time the same people who usually will fail regardless of what program they join fail again. Why?

There are multiple factors that contribute to success or failure. If you consider what the average network marketer is doing you will quickly realize they are usually focused on the product or service. This point is very subtle so you may have to think about it. What the successful entrepreneurs are focused on is marketing. They eat, sleep and dream marketing 24/7.

This is a critical point. People are just so convinced that their success is dependent on having the best widget. Not true. It’s not what you sell but how you sell it! Why? Because people are emotional and all you have to do is compel them to buy it and if they are attracted to you and for whatever reason trust you, they will follow. People are not always logical as much as they are emotional. So emotion compels because it is stronger than the ability to be logical all the time. This is why great salespeople focus on eliciting an emotional response. This is done through compelling marketing and advertising.

It is very important on many different levels that you do not interpret this to mean that product or service quality is not important. It is definitely important. Poor quality is the death knell of a business. Not to mention the lack of ethics in selling something that is substandard or downright malfunctioning. Whether or not you honor guarantees and refunds you just can’t run a business like that for long.

Many companies have great products and services. In any industry there will be numerous competitors that offer similar quality products and services. What separates them is the perception of the prospects and customers. Bottom line is this: Having a good product or service is important but it is not critical as to why people buy it. You will always have competition, old and new. They may be equal in quality, price and level of service. However, if people buy it from you, it will be because of an emotional response to you.

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