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To Promote Your Internet Home Business Use the Power of Search Engines

Search engines (SE) can either make or break your Internet business. You want to do as much as you can to optimize your website and advertising to take advantage of the benefits that the search engines can provide. You also want to take care not to do anything to get on their bad side.

get on board

You have probably heard the saying that ‘content is king’. That means that it is not some technical mumbo-jumbo that you need to learn. You need to provide a steady stream of good, original content (information) for your website visitors. This is what search engines call ‘value’. If you want the SEs to send traffic to your site, be sure that your site has ‘value’.

Even more accurately the saying should be ‘fresh content is king’. When the SE robots ‘crawl’ your site they are looking for new information. Initially when your site was built it was indexed according to the content, Search engines, etc. Then they will check back every 30 days or so. If the robots do not detect any new changes, they will just turn around an exit, leaving you at the same place in the index as you were originally.

Even more accurately the saying should be ‘fresh content is king’. When the SE robots ‘crawl’ your site they are looking for new information. Initially when your site was built it was indexed according to the content, keywords, etc. Then they will check back every 30 days or so. If the robots do not detect any new changes, they will just turn around and exit, leaving you at the same place in the index as you were originally.

You should strive to keep your link on the first few pages of their search results. When people go to a search engine and search for your keywords they will see your link, click it and visit your site. (this is what is referred to as ‘free, organic traffic’).

The easiest and most efficient way to make sure you always have fresh content, is to either build the website on a blog platform (like WordPress), add a blog to the website as a page, or even as remote as a ‘backlink’. (a blog on a separate site that you can link to). This is much more simple than to try to change the site code, ads, images, etc. each month to create ‘fresh’ content. Back in the day that is what people had to do to stay fresh! So there was no getting away with having some knowledge of HTML code which can get complicated especially if you are new, or expensive if you have to pay someone to do it for you.

If you are at a social network, business forum or article marketing site, use your domain name in your signature (and hyperlink it) to create a link from there, back to your site. In the SEO world (search engine optimization) your focus as part of promoting your business should be to build hundreds of back-links over time. This is indicative that you are actively engaged in your business, rather than just some website that sits on the Internet collecting dust.

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Got Writer’s Block? Blogging for Internet Marketing

Writer’s block is probably more about a lack of ideas to write about than the actual inability to write. When someone is new and they can’t really determine how successful they have been yet, some people will feel they have nothing to say or that they could swear is true since they haven’t had the experience. These are just temporary obstacles if a person really wants to write.

write ON!

Marketers NEED to be able to write – no matter what. No excuses unless you can afford to pay for Ghostwriters, Blogging is the primary FREE way to promote a domain, website or business. This is not just a ‘file and forget’ fact. To do so would be to waste a valuable strategy that would create an opportunity to have your site(s) indexed by the search engines and get free traffic.

We must force ourselves to write, and it is not only blogging, but writing ads, communicating with our prospects, customers, and peers; trying to convey an issue to a technical or customer service agent when we have a problem or question, and participating in social networks and forums.

Most people starting out in Internet Marketing don’t have a lot of money to spend at first, maybe even for the first several months when you are not yet generating a substantial income. This is one of the reasons that you need to just do it! Sit down and start writing. Write anything.

Pretend you are writing a letter to a friend if that helps.
You do want to write as if you are open and relaxed as you would with a friend. Nobody needs to create a text book or technical specifications here, just be able to clearly convey an idea or concept – even an opinion works. Of course in some cases especially on the technical side, being able to quote statistics and citing specifications is more powerful than just your opinion.

Try to be conscientious of correct spelling and grammar, which only requires proofreading and being as accurate as possible. Very quick and easy to look up a few words on a search engine if you are not sure how it is spelled or what it means.

Most Wordprocessors have spell check so that should help too. (however they are not advanced enough to recognize some things such as words that are spelled correctly but used in the wrong context – for example – ‘Right me a letter’ should be ‘Write me a letter). Just take a few minutes to browse through what you have written before you publish it. Doesn’t need to be perfect, just close!

You can write about what you are learning, and/or your opinion of things that you read. Reading is an excellent way to get ideas for what to write about. Never copy word for word, but you can just rewrite anything in your own words.

Be honest if you have not yet experienced something first-hand or earned a substantial amount of money from it – There is nothing wrong with quoting people who have, as long as you are truthful and give credit to the author. Use “quote” marks to indicate you are quoting, not composing, to make this acceptable. There are tools that people use to check if their writing is being copied by someone else without their permission or not giving credit to the original author, so beware. Write ON!

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Got Writer’s Block? Blogging for Internet Marketing

Writer’s block is probably more about a lack of ideas to write about than the actual inability to write. When someone is new and they can’t really determine how successful they have been yet, some people will feel they have nothing to say or that they could swear is true since they haven’t had the experience. These are just temporary obstacles if a person really wants to write.

write ON!

Marketers NEED to be able to write – no matter what. No excuses unless you can afford to pay for Ghostwriters, Blogging is the primary FREE way to promote a domain, website or business. This is not just a ‘file and forget’ fact. To do so would be to waste a valuable strategy that would create an opportunity to have your site(s) indexed by the search engines and get free traffic.

We must force ourselves to write, and it is not only blogging, but writing ads, communicating with our prospects, customers, and peers; trying to convey an issue to a technical or customer service agent when we have a problem or question, and participating in social networks and forums.

Most people starting out in Internet Marketing don’t have a lot of money to spend at first, maybe even for the first several months when you are not yet generating a substantial income. This is one of the reasons that you need to just do it! Sit down and start writing. Write anything.

Pretend you are writing a letter to a friend if that helps.
You do want to write as if you are open and relaxed as you would with a friend. Nobody needs to create a text book or technical specifications here, just be able to clearly convey an idea or concept – even an opinion works. Of course in some cases especially on the technical side, being able to quote statistics and citing specifications is more powerful than just your opinion.

Try to be conscientious of correct spelling and grammar, which only requires proofreading and being as accurate as possible. Very quick and easy to look up a few words on a search engine if you are not sure how it is spelled or what it means.

Most Wordprocessors have spell check so that should help too. (however they are not advanced enough to recognize some things such as words that are spelled correctly but used in the wrong context – for example – ‘Right me a letter’ should be ‘Write me a letter). Just take a few minutes to browse through what you have written before you publish it. Doesn’t need to be perfect, just close!

You can write about what you are learning, and/or your opinion of things that you read. Reading is an excellent way to get ideas for what to write about. Never copy word for word, but you can just rewrite anything in your own words.

Be honest if you have not yet experienced something first-hand or earned a substantial amount of money from it – There is nothing wrong with quoting people who have, as long as you are truthful and give credit to the author. Use “quote” marks to indicate you are quoting, not composing, to make this acceptable. There are tools that people use to check if their writing is being copied by someone else without their permission or not giving credit to the original author, so beware. Write ON!

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