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Writing is a Key Skill for Internet Marketing

Don’t wince if you don’t like to write and/or don’t feel that you can write. This is one of those things where you must understand that ‘there is no can’t’. You have to provide content one way or another if you want to be a success at Internet marketing.

write on!

Don’t despair, and don’t let it be a ‘deal breaker’ though, as there are ways to get around this; but they do not include denial or ignoring the issue. There are different ways of going about this depending on your level of effort, not to mention creative ability and in lieu of either, some money.

Beyond the obvious basic communications through email, forums, texting, social networks, chats, etc., the most important tool that you have in your arsenal of Internet marketing strategies is your blog. If you don’t have one, get one. Absolutely for free, today you can get a basic (and limited) blog set up at blogger.com.

You can actually create a whole website around a blog by using wordpress.com and this is a very intelligent way to do it so that you have an easy way to add fresh content to your site on a regular basis without going into coding and continually adding pages, etc. (with blog posts). A WordPress site does however involve having a domain name and hosting account – This is a very small cost in the neighborhood of less than $10 a year for domain and you can get a decent host for $10 a month or less. (“free” hosts are not recommended). Having your own domain says ‘I am serious about this’.

Beyond basic social communications and blogging, you have other opportunities where writing is a key skill. eMail marketing is certainly a major strategy for Internet marketing and for this you need some sales and ‘follow-up’ messages to send your prospects. This of course is key because you are trying to make a favorable impression on someone. Another major strategy that involves writing is if you are employing article marketing as part of your process; of course writing ad content is also necessary and there are both short and long versions to consider.

Quite frankly when people say they have ‘writer’s block’ it is usually not that they can’t write. It is that they don’t have any ideas about what to write about. This is easier to overcome with a ‘topic’ like Internet marketing for example. You can first brainstorm a list of topics that would fall under this umbrella, such as search engine optimization, advertising, marketing, list building, getting traffic, affiliate programs, coaching, motivation, earning money from home – the list is practically endless.

The best part is by using the search engines to look any of these terms up it will give you lots of information about them. Of course never copy anybody else’s content without permission, but you can definitely get your brain in gear to write by reading everything you can. Even just reading the first few paragraphs of something can bring ideas to mind that you can elaborate on.

If you feel intimidated or have a total lack of confidence about this then think of it this way. Writing is exactly like talking. Can you talk? Most likely you can. So just imagine you are talking to a friend but write it down (or type it) instead.

Also brainstorming itself when channeled through your keyboard can be a great way to start to create an article. Don’t worry about spelling or grammar or anything else – even that it makes sense – just type or write down your thoughts as they come, and then later you can clean it up to make it presentable.

If you do not speak English well or any other possible impediments to being able to write, then you will have to use the services of PLR (Private Label Rights). PLR is usually free or very inexpensive – however typically not very well-written; but you can clean it up. Or you can purchase the services of a ghostwriter (from about $5-$50 per one page article); or a copywriter (can be expensive – use for web pages or formal sales presentations).

In lieu of any of these options you can post other author’s content to your blog, as long as they give you express permission and you include their intact links as they will instruct. (this is a very serious as you do not want to be slapped with a plagerism or copyright infringement lawsuit) or have your site labeled (and excluded) by the search engines as a ‘scraper’ site.

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